You Don’t Have to Go at It Alone!
Are you ready to transform your brand aspirations into reality? Introducing our all-inclusive subscription program tailored for budding brand owners like you. Picture having all the essentials to kick off your brand journey – from understanding the importance of brand identity to navigating trademark regulations seamlessly.
But wait, there's more. Our program goes the extra mile by connecting you with seasoned professionals, including graphic designers, screen printers, embroiderers, wholesalers, videographers, photographers, CPAs, and trademark lawyers, ensuring you receive expert guidance every step of the way. Plus, we'll dive into effective social media strategies, amplifying your brand's presence and engagement.
Whether you're a seasoned entrepreneur or just starting out, our Brand Builder Subscription equips you with the vital tools, guidance, and expertise to thrive in today's competitive landscape. Join us on this transformative path to launch, expand, and elevate your brand to new horizons. Don't just dream it – let’s build it together with confidence and clarity. Enroll now and let’s make your brand vision a reality.
WATCH VIDEO
What Topics Will Be Covered?
Let’s have a conversation about what you’re truly getting with The Ground Up Academy—a value far beyond the price tag. Did you know that your trademark should be one of the first things you secure for your business, even before your LLC, business license, or bank account? It’s a critical step that many overlook, and we make sure you’re not one of them.
Think you know the difference between DTG and DTF printing? But do you know whether DTF is robust enough to represent your brand? We dive into the specifics so you can make the best decision for your products. And when it comes to ads, we cover all the bases, from TikTok to Facebook and Instagram, ensuring your brand’s visibility is maximized on every platform.
Let’s talk about videography—do you know when to invest in high-quality professional videos and when your iPhone will do the trick? We guide you through those choices so that every piece of content you create serves its purpose. And speaking of content, we don’t just talk about taking photos; we show you how to prepare for your photoshoot, whether you’re planning a social media campaign, product shots, or a full-blown ad shoot.
And let’s not forget about shipping. The way you handle shipping can make or break your cost of sales. Are you prepared to navigate those crucial details? We cover it all, from the essentials of distribution to how shipping impacts your bottom line. When you walk away from The Ground Up Academy, you'll realize you're getting more value than you ever imagined—it's about setting you up for long-term success, not just getting you started.
Unlock Your Entrepreneurial Potential with The Ground Up Academy
Whether you're just starting out or already have some experience in the e-commerce space, The Ground Up Academy is here to guide you every step of the way. You don’t have to navigate this journey alone.
Have you ever felt lost trying to understand trademarks, or struggled to identify your brand’s story? Maybe you’re unsure of where to find a graphic designer for your logo, or want to dive into embroidery but have no idea what a DST file is. Whether you're confused about the importance of your 'why' or how to connect your identity with your brand, we cover it all.
But that’s just the beginning. We also help you structure your business for success, with insights on tax strategy to save you money from the start, and guidance on accounting, personal credit, and business credit for when you’re ready to scale properly.
Need help finding a screen printer or understanding the basics of screen printing and transfers? We’ve got you covered. We'll also show you when it’s best to ship products yourself or bring on a fulfillment partner. Learn the essentials of setting up your vendor table, gauging the value of events, and sourcing everything you need for them.
Have you considered why you should use a Shopify website? We'll reveal the power of Shopify's POS system, the importance of collecting customer data, and how to lead your customers on a meaningful journey with your brand.
The benefits of The Ground Up Academy go on and on. Let us help you build a strong foundation and gain the insights that will take your business to the next level.
Henry C. Murphy
Henry C. Murphy is a seasoned entrepreneur, brand strategist, and visionary achiever. With a background in restaurant management, which prepared him with the understanding of systems, building teams, and running a brand, he's the CEO of successful ventures like Unapologetic Urban Gear®, Unapologetic Active®, God Bless The Entrepreneur®, and Murphy Madison Publishing. Henry's entrepreneurial journey thrives on hands-on brand involvement, from Z180Radio to Rep da King Mag and The Sweat Shop ATL.
Driven by faith, he emphasizes excellence, integrity, and consistency, guiding others through courses, coaching, blogging, and podcasting. Henry specializes in helping entrepreneurs build from the ground up, empowering them to overcome mindset barriers with his mantra 'make moves or make excuses,' and equipping them to succeed.
Benefits of The Ground Up Academy
At The Ground Up Academy, your entrepreneurial journey is met with unparalleled expertise and a comprehensive curriculum tailored to elevate your brand to new heights. Our program equips you with essential tools and knowledge, covering every facet of business growth—from establishing a powerful brand identity and mastering strategic pricing to optimizing shipping, fulfillment, and distribution processes. You’ll gain hands-on experience with DTG and DTF printing, screen printing, and embroidery, ensuring your products stand out in the marketplace.
Beyond the fundamentals, we dive deep into the strategies that drive real success. Learn how to engage effectively on social media, create compelling content, and develop targeted ad campaigns that resonate with your audience. Our expert guidance extends to crucial areas like trademark regulations, website development, and professional videography, ensuring your brand's story is communicated with clarity and impact. Whether you're building business credit, managing personal credit, or exploring wholesaler relationships, The Ground Up Academy prepares you to thrive in a competitive landscape. Join us, and let's create something extraordinary together.
FAQ’S
1. What does The Ground Up Academy subscription program cover?
Answer: Our subscription program covers essential topics for new entrepreneurs, including brand identity, trademark regulations, social media strategies, graphic design, shipping logistics, copyrighting, SMS marketing, and more.
2. Who is The Ground Up Academy subscription program designed for?
Answer: This program is tailored for new entrepreneurs who are ready to transform their brand aspirations into reality, whether they're seasoned entrepreneurs or just starting out.
3. What makes your program unique?
Answer: Our program stands out by providing comprehensive guidance and support, ensuring you receive expert advice every step of the way.
4. Can I expect practical guidance and resources to help me launch my brand?
Answer: Absolutely. Our program offers practical tools, resources, and insights to help you kick off your brand journey with confidence and clarity.
5. Will I learn about social media strategies to enhance my brand's presence?
Answer: Yes, we'll dive into effective social media strategies aimed at amplifying your brand's presence and engagement in today's competitive landscape.
6. Is this program suitable for someone with no prior brand-building experience?
Answer: Yes, our program is designed to accommodate learners at all levels, providing foundational knowledge and expert guidance to help you thrive in the world of brand ownership.
7. What can I expect upon enrolling in The Ground Up Academy subscription program?
Answer: Once you pay your subscription, you will follow all the prompts in the welcome section. (Including claiming your FREE GIFT).
8. How often do we meet?
Answer: We meet every 2nd and 4th Thursday via zoom. Every recording is stored in the course curriculm for playback as often as you desire.
THIS IS NOT FOR YOU IF….
Let’s talk about the real value you’re getting with The Ground Up Academy, and why it’s not for everyone. If you’re only looking for a side hustle or aren’t ready to put in the work, this isn’t the place for you. But if you’re serious about building a brand that lasts, then you’re in the right spot. The Ground Up Academy is designed to provide you with a solid foundation—one that can support not just your current business but any future ventures you pursue.
We’re all about The Compound Effect—small, consistent actions taken every single day that lead to extraordinary results. This method gives you a level of business insight that most can’t even fathom. It’s not about quick wins; it’s about thoughtful, strategic growth. The Academy equips you with the framework to build a business that’s sustainable and resilient. Because scaling without a strong foundation is like building on shaky ground—eventually, everything collapses.
Give yourself a fighting chance. At the very least, commit a year to something that can last a lifetime. The Ground Up Academy isn’t just a place to learn the basics—it’s a university of entrepreneurship that empowers you to master every aspect of brand building. When challenges arise, you’ll stand firm because you’ve built something with the strength to endure. Invest in your future with us, and let’s create something that will stand the test of time.
THE FREE BRAND BUILDER BUNDLE ($2,500 Value) 🚀
As a bonus for signing up, we're excited to send you a gift! Get instant access to the Deluxe Package that entails a digital audio and workbook, plus we'll mail you the physical book, just cover the shipping.
+ Brand Identity Checklist
A guided checklist to help you define your brand voice, audience, mission, and visuals before you build your brand.
Value: $47
+ Copyright Release Agreement
Make sure the logos, designs, and marketing materials you paid for are officially yours to use, sell, or reproduce. This agreement protects your rights as the owner of original content created by freelancers or agencies.
Value: $47
+ Model Release Agreement
Protect your brand by getting proper consent from any person featured in your product photos or ads.
Value: $47
+ Photography and Videography Release Agreement
This agreement covers the legal use of photo and video content in your brand marketing. It ensures you have full rights to use the content in ads, social media, websites, and product listings — even if a contractor or third party shot the material.
Value: $47
+ NDA Release Agreement
Keep your ideas and strategies safe when working with freelancers, contractors, or collaborators.
Value: $47
+ Business Structure Checklist
Understand how to set up your business legally and smartly — including LLCs, EINs, and taxes.
Value: $67
+ 15 Minute Consultation with Social Media Strategist
Get expert insight on how to grow and engage your audience on the right platforms — short, strategic, and highly effective.
Value: $197
+ 30 Minute Consultation with Brand Developer
Work through your brand identity, visual elements, and customer experience with a pro.
Value: $197
+ 30 Minute Consultation with Trademark Lawyer
Understand what you need to protect your brand — plus get guidance on the trademark filing process.
Value: $297
+ Shipping & Fulfillment 101 Mini-Guide
Everything you need to know about packing, shipping tools, third-party fulfillment, and setting up your brand for smooth delivery.
Value: $47
+ Customer Retention Email Workflow
Plug-and-play email templates that help you retain customers, encourage repeat buyers, and follow up professionally.
Value: $97
+ Micro-Influencer Agreement & Email Template
A ready-made email and contract to help you connect with influencers, set expectations, and protect your content.
Value: $67
+ Free Premium Shopify Theme
A $400 conversion-focused Shopify theme that elevates your online store’s design and functionality.
Value: $400
+ 1-Hour Strategy Session with Henry C. Murphy
Get direct access to Henry C. Murphy for a private strategy session. This call is designed to assess where you are in your business journey and give you clarity, custom direction, and next steps to accelerate your growth. Walk away with a focused game plan to help you move forward with confidence.
Value: $7
Every bonus was handpicked to help you move faster, skip the guesswork, and build your brand with confidence. You’re not in this alone — we’re giving you the strategies, tools, insights, and mentorship to really win.
Join The Ground Up Academy Community
Haven’t made up your mind yet? The Ground Up Academy Facebook Group is the perfect place to start. Connect with entrepreneurs who are building in e-commerce, branding, trademarks, and marketing, just like you.
Surround yourself with action-takers, gain valuable insights, and get a taste of what it’s like to be part of a community that’s serious about growth.
Click the button below to join the community today!
